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Author

Ellie Bradford

Bio Summary

A University of Nottingham graduate in International Media and Communications (BA) with a 2:1. Skilled digital content coordinator experienced in audience engagement strategies for PlantBasedPans. Proficient in GDPR compliance for HGS, collaborating with L’Oréal's legal team. Passionate about marketing, with diverse experience including content writing, market research, and social media management using SEO and Google Analytics.

Reward Strategy

Unlocking Success: The Power of Psychological Triggers in Point Collection and Redemption

October 7, 2024

Ten Key Benefits of a Loyalty Program

September 30, 2024

What is Customer Engagement, and Why is it Important?

September 13, 2024

Switching Loyalty Apps: How New Forest Clothing Achieved a 20% Redemption Rate

Reward Strategy

Pet Store Loyalty Programs: 4 Standout Examples for Inspiration

Influence’s Q1 Product Roundup: Boost Customer Engagement With Our Latest Loyalty Upgrades

Q4 Product Updates: More Advanced Features for More Dynamic Loyalty Programs

December 18, 2023

How DOGHOUSE Masters Multi-Channel Loyalty With Google & Apple Wallet

December 4, 2023

Reward Strategy

Customize Earn Rules in Shopify Flows

November 9, 2023

Reward Strategy

Turn Points into Impact with our New Redemption Rule

November 2, 2023

Key Last-Minute BFCM Tips for Improving Retention and Sales

October 25, 2023

Create Personalized Segments & Boost Engagement with Influence.io x Attentive

October 20, 2023

The Ultimate BFCM Guide to Building Lasting Customer Loyalty and Driving Sales

October 2, 2023

Q3 Product Updates: Adding Greater Control & Convenience to Your Loyalty Program

September 25, 2023

Enhance CX with the Influence.io X Gorgias Integration

September 11, 2023

Reward Strategy

How To Calculate The Value of My Loyalty Points (5 Steps)

September 6, 2023

What Is Gamification & How Can It Improve Your Loyalty Program

August 30, 2023

Reward Strategy

4 Ways to Combat Loyalty Fatigue

August 22, 2023

From Plastic To Digital: The Rise of QR Code Loyalty Cards

6 Ways to Successfully Market Your Loyalty Program

Why Your Bottom Line Depends on a Visible Loyalty Program

Q2 Product Updates: Empowering Customer Loyalty with Influence.io

Streamline Teamwork: Introducing Collaborator Access

Reward Strategy

Simplify Rewards Redemption: Introducing our Shopify Checkout UI Extension

5 Ways AI Will Shape the Future of Loyalty Programs

How SHEKO Combats High Acquisition Costs Using Referrals

Reward Strategy

Unlocking Loyalty: Enhancing Merchant Success with Shopify POS & Shopify Gift Cards

Preventing Referral Fraud: Strategies to Protect Your Loyalty Program & Brand Reputation

Loyalty Programs 101: The Metrics You Need to Know for Success

Beyond Points & Perks: Crafting a Magnetic Loyalty Program to Attract & Retain Customers

4 Ways to Drive Business Growth Using Loyalty and Review Data

Reward Strategy

Everything You Need To Know About A Point-Based Loyalty Program

Reward Strategy

Roll Out Rewards on Shopify in 5 Steps with Influence.io’s Quick Launch Loyalty Program

Reward Strategy

5 Ways to Deliver a Personalized Customer Experience Through Your Loyalty Program

Reward Strategy

5 Types of Customers in eCommerce and how to address them with your Loyalty Program

Features

Earn Points Referrals Loyalty Tiers StampCard

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